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Manager, Market Activation, IL

Position Title: Manager, Market Activation, IL
Position Location: Chicago, IL
Position Summary:
Local expert and advisor to field sales and distributor trade development teamTranslates HQ Brand/TM strategy into a localized category marketing & activation plan; limited local program creation
Oversees execution and activation excellence for market entity to support sales/distributor network
Deep understanding and communication of local market-based insights and growth opportunities
Major Responsibilities / Accountabilities:
Individual
Implement HQ Brand/TM strategy through localized marketing & activation plan
Maintain local expertise and identify opportunities based on market insights (channel, consumer, legal)
Oversee and ensure excellence in activation and execution of national programs with limited local program creation
Set objectives, track results, measure program ROI, and provide market-based insights and feedback to HQ TM through KPI scorecard process
Track and manage category Annual Operating Plan and A&P
Provide "Voice of the Market" by providing understanding of local market dynamics to shape national strategy
Manage Brand Locals
Lead in executing special events (local and national)
Shared
Implement and communicate Annual Operating Plan and A&P plan (Dist. TD, RM and MMs); A&P allocation from center
Evaluate potential programs and provide feedback to HQ TM and Brand teams during concept calls and road shows (HQ)
Ensure retail & distributor execution meets brand standards, logo usage guidelines, legal mandatories, and agreed upon program KPIs and objectives (Market Entity Lead and MMs)
Identify local market intelligence and opportunities ? consumer shifts/trends, channel dynamics, key account dynamics (RM and MMs, Dist. Trade Dev)
Train/brief region sales team and distributor team on brand standards and guidelines (Division Marketing)
Key requirements:
Education: Bachelor's degree preferred
Experience / Background: 5-10 years experience in consumer products marketing and/or sales with significant exposure to brand building activity. Previous work experience in sales, or experience in the selling environment preferred.
Working Conditions:
Most of work in division headquarters, distributor offices or home-office setting, with frequent travel to the markets covered. Must have valid driver's license.
Travel: Frequent
Estimate: 25% of time
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT? Vodka, Chivas Regal? Scotch Whisky, The Glenlivet? Single Malt Scotch Whisky, Jameson? Irish Whiskey, Malibu?, Kahl?a? Liqueur, Beefeater? Gin, and Avi?n? Tequila (through a joint venture with Tequila Avi?n); such superior wines as Jacob's Creek? and Brancott Estate?; and such exquisite champagnes and sparkling wines as Perrier-Jou?t? Champagne, G.H. Mumm? Champagne and Mumm Napa? sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry ? and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Benefits
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
Offers will be subject to United States local terms.
'223985



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